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INCHotels for... Culture

INCHotels Group is involved in the touristic development of the historical and cultural heritage of the territory by supporting projects and initiatives as:


Babettes’room, Palace of Colorno

The Group has financed the restoration of the marble floor of the room of Louise Elizabeth of France (1727/1759) called Babette, wife of Philip de Bourbon of Spain, that has been damaged during the earthquake of 2012.


Costume of Dsèvod

During Carnival 2012, INC Hotels Group with other fellow citizens, has participated in the creation of a new costume for the Parmesan mask of Dsèvod (1600) as the old one was very worn.

Moreover, the costume has been exhibited in 3 facilities of the Group in different periods between February and March 2012 (Best Western Hotel Farnese Parma, Holiday Inn Express Parma and Hotel San Marco).

When the costume was displayed at Best Western Hotel Farnese, a meeting was organised with some students of the European School of Parma that were following a course on the history of the city.

It was an opportunity to combine the European vision with the local history and perspective.


Traditional Italian masks in Parma

INC Hotels Group has participated at the national parade of masks of the Italian cultural tradition that since 2014 takes place every month of May in Parma.

The visitors could discover the identity of each character and its region of origin.

Linked to the parade there were other events as exhibitions and conferences on the traditions of the population.

By staying in one of the Hotels of the Group the clients have been able to enter for free in the museums and attend the dinner of the Italian masks.

INC Hotels Group has joined other events such as the summer cultural festival “ Beyond the garden” in the Colorno Palace, the concert “The Spirit of Gospel Hamlet” by Lenz Rifrazioni at the Farnese Theatre and the exhibition “Mater” at the Governor Palace of Parma.


Books service in the room

This initiative was born with the aim of spreading knowledge of the artistic and literary culture of Parmesan territory.

At Best Western Hotel Farnese, Hotel San Marco and Holiday Inn Express Parma it has been set up a library of publications MUP Editor with titles related to the Parmesan culture.

The clients may choose in a catalog the books to read or buy requesting them at the front desk.

Thanks to QR code you can connect with the smartphone at the electronic version of the catalog to view the first pages of the books listed.















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Cav. Socrate Incerti e figli Srl


Via Reggio 51/A

43126 Parma (PR)

P.IVA 01644160341

Registro Imprese di Parma

Numero Rea PR-1686758

Capitale Sociale Euro 102.500,00 i.v.


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